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Archive for the ‘Internet marketing’ Category

Curacao.com gets an SEO make-over

Wednesday, August 8th, 2007

For some time now I have been working on the website curacao.com. As the work I do for this site is apart from Dragonfly Media and as it is more technical in nature I never blogged about it here before. However, lately it is starting to become more interesting to blog about because the Tourist Board (owner of curacao.com) has started up an SEO make-over campaign.

The Tourist Board and I have been talking about it for some time now and they fully realize that optimizing your website is one of the most effective ways of getting more visitors (on-line AND off-line). The SEO report I made for them outlined a set of actions which would help in getting better rankings for the targeted key phrases. Once we have pruned the list of keywords and phrases to target, we will start implementing the suggestions.

The Curacao Tourist Board has graciously allowed me to report on the results in this blog so you can expect periodical updates here about the status of this campaign.

Disclaimer in the interest of full disclosure: Dragonfly Media and I have no authority whatsoever when it comes to the contents of curacao.com and associated websites. Any questions regarding the contents of and/or advertising on curacao.com should be directed to the Curacao Tourist Board or the companies/people that they have charged with authority in this respect.

Working with redirects in an SEO friendly way – 301

Wednesday, July 11th, 2007

The sad thing about making websites is that they are, by definition, temporary. At the speed the internet is moving, you just know that the website you made yesterday is not good enough anymore tomorrow. But then again, this is marketing and that’s the way it works. You need to move forward and renew yourself, and your company, every day to be able to stay ahead of the curve.

When you redesign, reorganize or rebuild a website the URLs of the individual pages will usually change as well. This becomes a problem when you think of all the links into your website and the link juice you’re throwing away if you don’t redirect these links in an SEO-friendly way. Sure, you can catch the errors people are getting and redirect them to the proper page or your homepage with links or JavaScript, but these methods don’t work well for the search engines. This is where 301 redirects come into play. (more…)

Progress of SEO on Curacao

Tuesday, July 3rd, 2007

Dragonfly Media has been trying to promote Search Engine Optimization on Curacao for a while now. We have been talking with (potential) clients, we did our Curacao SEO Project and we have some other plans to improve the general level of SEO on our little island.

We are seeing some progress in the amount of people that know something about SEO here and more and more clients are asking us for this specific service.

Our work is far from done though when you take into account this post on SEOmoz about how Search Marketing Education still has a long way to go. And they’re talking about the US which is usually about 5 years ahead of Curacao when it comes to the internet!

What’s FUD?

Monday, July 2nd, 2007

One of the blogs I read regularly is garrycon.com. Last week Garry posted a somewhat panicky post about how he thought that he’d been doing all the wrong things on his website.

He wrote about how he thought schemes like Text Link Ads were bad, links without rel=”nofollow” would make him lose PageRank and how duplicate content on his own site was making pages in his site go supplemental.  As Andy Beard told Garry in the comments; he was effectively the victim of Google FUD.

FUD is an abbreviation for Fear, Uncertainty, Doubt. The idea is that you use people’s fears to sell a product by casting doubt on the competitor’s product. IBM used it very effectively during the 70’s to discredit Amdahl. Even though Amdahl’s products were better and more cost-efficient than IBM’s products people preferred IBM computers because of the FUD.

Google FUD is slightly different though. Google uses it to spread fear in the hearts of SEOs that try to bend the rules. The method is that they tell webmasters just enough to know what is the right way to do things but they leave room for speculation. Then when people address the holes or, try to, take advantage of the apparent holes in the algorithm they hint that those tactics might get people banned. (more…)

Curacao tourism marketing meeting

Thursday, June 21st, 2007

There are several companies and organisations on Curacao that represent Curacao abroad to bring in more tourism. The two most important ones in this respect are the Curacao Tourism Board (CTB) and the Curacao Hospitality And Tourism Association (CHATA).

Today these two organisations joined hands and presented the facts and figures for 2006 and moderated a discussion about the marketing plan 2008. Bo went to this meeting in the morning and I joined the afternoon session.

We are no off-line marketing guru so we can’t say very much about the what, where and when of promoting a Caribbean destination in the US, but we do know about the internet-side of this discussion. There are two things about the on-line marketing efforts which were discussed that piqued my interest. (more…)

Curacao SEO Project – m-a.an

Monday, June 18th, 2007

Muller & Associates is a tax law firm on Curacao. They offer many services in the tax law arena like fiscal advice, help with audits and assistance if the tax collector has a beef with your company. An extra service they offer is a fiscal subscription where they take care of all your tax matters at a fixed monthly rate. We don’t know anything about taxes and such, but this sounds good.

The website looks very clean. The design is corporate, but not boring, and the color scheme is very appealing. It is available in three languages (Dutch, English and Spanish) and has a very flat structure. This makes it easily digestible without treating visitors like idiots. We like. (more…)

Why use SEO?

Tuesday, June 12th, 2007

There are still a lot of misconceptions about Search Engine Optimization. Some of the people we talk to (potential clients or other design agencies) think that it’s as simple as submitting your website to the search engines and you will be found for the keyword “hotels”. Others think that it’s a dark art practiced with herbs, pentagrams and strange incantations when the moon is full. Some of us do drink herb tea in the evenings occasionally, but they stick to talking instead of chanting.

It is only natural that people have these misconceptions. Ask me to tell you everything I know about cars and I will also be done in 5 minutes and 2 minutes of those will be gibberish. That doesn’t mean I’m an idiot, it just means that I know more about SEO than I do about cars.

Search Engine Optimization is still a relatively young discipline (especially here on Curacao), it can be pretty complex and is certainly very dynamic. This is the perfect breeding ground for misconceptions. The more people learn about SEO and/or understand the reason why you should use it, the easier our work becomes. (more…)

Curacao SEO Project – sofk.com

Monday, June 11th, 2007

Sentro Orto Fisiko Korsou is the practice of prosthetist Tom de Windt on Curacao. SOFK helps people that need a prosthetic limb. He helps local people as well as people from abroad that want to combine a holiday with getting a new prosthesis.

It looks like nothing much has been done on the website for the last few years and it is past due for an overhaul (or at least a content update). The website has been around for a while (since 2000, domain registered in 1998). Seeing that the first Curacaoan websites stem from 1997/98, 7 years is a respectable age here. (more…)

Curacao SEO Project – curacao-actief.com

Monday, June 4th, 2007

Curacao Actief is an environmentally conscious tourism company here on Curacao. In effect, this means that they organize tours and activities that go easy on the environment and help people understand the importance of conservation and the beauty of nature.

For a long time people have only taken advantage of nature on Curacao without giving back. It is good to see that eco-tourism is also on the rise on Curacao so our children can enjoy nature here as well.

When looking at their website we get the impression that Curacao Actief is a professional company with a vision and the business-savvy to turn their vision into reality. The homepage has a lot of information and a clear, straightforward structure. The internal pages are filled with information and are easily digestible. So far, this is looking like a well-made, functional website. (more…)

Results of getting pages out of Google’s supplemental

Tuesday, May 29th, 2007

Two weeks ago we posted about our efforts for getting some pages out of Google’s supplemental index. The theory was that pages that have gone into supplemental are not getting enough internal link love. This theory was backed by material from Michael Martinez, Matt Cutts and Rand Fishkin so we were pretty confident that this would work, but you’re never sure in SEO.

We decided to use a WordPress plugin called popularity contest to display a list of most visited posts on every page in the blog. As a result of using this plugin every page on the blog would add a link to the ten most popular posts in the blog. This means that those most popular pages would get link love from about 100 sources and every new page would add another link. (more…)

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